Creative, Advertising, Development
Evellier had incredibly high-quality products on its website, it was simply struggling to take on new sellers in the marketplace and convert customers due to a low turnover in stock. Another challenge was that Evellier had started as a business focused on giving women over 45 the confidence to invest, enjoy and be proud of dressing well in the bedroom for themselves.
This limited the customer opportunity as we immediately had less customers. We re-aligned the brand position to bring a positive message to more women. We focused on the confidence messaging tailored for different global regions and developed the businesses all-inclusive brand position for different cultures.
Over a period of 5-months we also worked with Evellier to improve any operational activity that impacted the customer experience and developed a full-service marketing campaign creating content, copy, website development, email, and brand guidelines. We then deployed all the changes and by the end of the project saw massive improvements in revenue opportunity with a 60% increase in trackable purchase actions.
“We grew brand and product listings within the platform by 246% in 3-months, which increased revenue by 147% from £9K to £22K per month”.
“The Teylu team have extensive experience within the retail space and I was personally excited to welcome them into the business. They oversaw our global expansion plan as our in business Marketing function and assisted in expanding the business revenue streams going forwards.”
Katy Dixon, Evellier
Sydney, Australia
The number of brands going online to sell is dramatically increasing every month. We’re seeing service businesses productise their offering and companies that traditionally sold
Since the pandemic struck everyone is trying to build their business online to mitigate any loss in revenue that might come if physical stores close
