Evellier - Teylu client

How do you find a stronger profit margin using eCommerce when you sell globally?

Creative, Advertising, Development

Lingerie marketing


Evellier had been running since 2014 bringing high-end lingerie and intimate wear to customers in Australia and America through an e-Commerce website. Their founder Katy wanted to create a global marketplace for lingerie, swimwear, and clothing in the style of Self-fridges, focused entirely on more boutique and hard to find brands. Having strong connections in the fashion world, the business had been growing steadily, but needed supercharging to achieve a strong profit margin. To do this, the brand needed direction, re-shaping, and a new approach to marketing to consumers as well as potential sellers on the marketplace. The primary aim of our work was to rebuild the business offering from a product, operation and market perspective and create a new brand strategy to communicate with consumers and brands in the USA, UK, and Australia. The secondary aim was to increase the exposure of the brand, drive conversions online, improve the marketing systems in place supported by content creation that communicated the values of their brands.


Evellier had incredibly high-quality products on its website, it was simply struggling to take on new sellers in the marketplace and convert customers due to a low turnover in stock. Another challenge was that Evellier had started as a business focused on giving women over 45 the confidence to invest, enjoy and be proud of dressing well in the bedroom for themselves.

This limited the customer opportunity as we immediately had less customers. We re-aligned the brand position to bring a positive message to more women. We focused on the confidence messaging tailored for different global regions and developed the businesses all-inclusive brand position for different cultures.

Over a period of 5-months we also worked with Evellier to improve any operational activity that impacted the customer experience and developed a full-service marketing campaign creating content, copy, website development, email, and brand guidelines. We then deployed all the changes and by the end of the project saw massive improvements in revenue opportunity with a 60% increase in trackable purchase actions.

Teylu Quote.

“We grew brand and product listings within the platform by 246% in 3-months, which increased revenue by 147% from £9K to £22K per month”.

Client Quote.

“The Teylu team have extensive experience within the retail space and I was personally excited to welcome them into the business. They oversaw our global expansion plan as our in business Marketing function and assisted in expanding the business revenue streams going forwards.”

Katy Dixon, Evellier
Sydney, Australia


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